I’m a product design engineer. I design digital products and build them too, taking ideas from a rough sketch all the way to working software.
Right now I lead UX for Maestro, PwC’s AI-native audit platform, currently used by 10,000+ auditors with a massive global rollout in progress. My designs show up as working code, not static mocks. I build them with AI coding tools, wire up the interactions, debug them and stay in the code with engineering until the product feels right.
Before that, I worked on PwC’s global tax, regulatory research and automated bookkeeping platforms. I also helped launch 30+ ventures, among them Angi, SteadyMD (acquired by DocGo), ChowNow, DataPop (acquired by Criteo) and Mana Contemporary.
I love to build in niche industries, where the problems are hard and the users are experts.
Selected work
PwC State Lifecycle Tool
2021–2023
State income tax compliance platform that catches errors before filings get rejected
Experience
- 2023–now PwC Maestro Case study AI Product Experience Lead, Audit Innovation and Technology AI-native audit platform where agents do the work and auditors sign it
- 2021–2024 PwC One for Tax Case study Product Experience Lead, Tax Innovation AI-powered workspace for unified tax workflows and insights
- 2021–2023 PwC State Lifecycle Tool Case study Product Experience Lead, Tax Innovation State income tax compliance platform that catches errors before filings get rejected
- 2018–2021 PwC Risk Link Experience Strategist, New Ventures Legal, regulatory compliance and risk intelligence
- 2018–2021 PwC Bookkeeping Connect Experience Strategist, New Ventures Automated bookkeeping, accounting and business intelligence
- 2016–2018 Yoknee Independent product consultant Product consultancy for early-stage founders, including SteadyMD in online primary care and DeepCurrent in AI / ML workflow software
- 2014–2016 Audacy Senior Product Designer Streaming radio and music apps across web, mobile, tablet and car (formerly CBS Radio and Play.it)
- 2012–2014 Iteration Group First hire, Product Delivery Lead Product studio designing and building apps for growing companies, including Angie’s List (now Angi), ChowNow and DataPop (now Criteo)
- 2010–2012 Mana Contemporary Front-End Developer Contemporary arts organization with studios, galleries and events
- 2007–2010 Zumbox Product Design and Front-End Lead Digital mailbox giving every U.S. street address a secure online mailbox
- 2003–2007 Academy123 Graphic Design Lead Online math lessons with a listen-and-view format, taught by real teachers
Recognition
- 2025 Brandon Hall Group Technology Excellence Award Best Advance in AI and Generative AI for Business Impact, for PwC’s agentic-native audit ecosystem
- 2025 Enterprise Asia International Innovation Award Service and Solution category, for “From Automation to Intelligence: PwC’s Agentic-Native Audit Ecosystem”
- 2010 California State Senate Certificate of Recognition State legislative commendation for exhibition design and public history preservation of the Smithsonian’s Bittersweet Harvest, 20-plus venue nationwide tour