Jonathan Gorodenzik

New York, NY

I’m a product design engineer.

I design digital products and build them too, taking ideas from a rough sketch all the way to working software. My designs show up as working code, not static mocks. I build them with AI coding tools, wire up the interactions, debug them and stay in the code with engineering until the product feels right.

Right now I lead UX for Maestro, PwC’s AI-native audit platform, used by 10,000+ auditors with a global rollout in progress. I shape products in highly regulated industries, where compliance drives every design decision. At PwC that also means global tax, regulatory research and automated bookkeeping platforms.

Beyond PwC, I help launch ventures, among them Angi, SteadyMD (acquired by DocGo), ChowNow, DataPop (acquired by Criteo) and Mana Contemporary.

I love building in niche industries, where the problems are hard and the users are experts.

Selected work

1 of 6

PwC Maestro

AI-native audit platform where agents do the work and auditors sign it

AI Product Experience Lead, Audit Innovation and Technology

PwC One for Tax

AI-powered workspace for unified tax workflows and insights

Product Experience Lead, Tax Innovation

CBS Radio, now Audacy

Live radio and podcasts on Radio.com and Play.it, rebuilt as a working phone and watch prototype

Senior Product Designer, CBS

PwC State Lifecycle Tool

State income tax compliance platform that catches errors before filings get rejected

Product Experience Lead, Tax Innovation

SteadyMD

Online primary care with your own doctor, rebuilt as a working prototype from sign-up to first visit

Head of Product, consulting

ChowNow

Online ordering for independent restaurants, rebuilt as a working diner ordering prototype

Product Delivery Lead, Iteration Group

Experience

  1. 2023–now PwC Maestro Case study AI Product Experience Lead, Audit Innovation and Technology AI-native audit platform where agents do the work and auditors sign it
  2. 2021–2024 PwC One for Tax Case study Product Experience Lead, Tax Innovation AI-powered workspace for unified tax workflows and insights
  3. 2021–2023 PwC State Lifecycle Tool Case study Product Experience Lead, Tax Innovation State income tax compliance platform that catches errors before filings get rejected
  4. 2018–2021 PwC Risk Link Experience Strategist, New Ventures Legal, regulatory compliance and risk intelligence
  5. 2018–2021 PwC Bookkeeping Connect Experience Strategist, New Ventures Automated bookkeeping, accounting and business intelligence
  6. 2016–2018 Yoknee Case study Independent product consultant Product consultancy for early-stage founders, including SteadyMD in online primary care and DeepCurrent in AI / ML workflow software
  7. 2014–2016 Audacy Case study Senior Product Designer Streaming radio and music apps across web, mobile, tablet and car (formerly CBS Radio and Play.it)
  8. 2012–2014 Iteration Group Case study First hire, Product Delivery Lead Product studio designing and building apps for growing companies, including Angie’s List (now Angi), ChowNow and DataPop (now Criteo)
  9. 2010–2012 Mana Contemporary Front-End Developer Contemporary arts organization with studios, galleries and events
  10. 2007–2010 Zumbox Product Design and Front-End Lead Digital mailbox giving every U.S. street address a secure online mailbox
  11. 2003–2007 Academy123 Graphic Design Lead Online math lessons with a listen-and-view format, taught by real teachers