Jonathan Gorodenzik

AI Product Experience Lead at PwC. New York, NY.

I’m a product designer. I lead UX for Maestro, PwC’s AI-native audit platform, used by 10,000+ auditors. The agents do the research and analysis. The auditors stay on the hook for the conclusion.

Before that I worked on PwC’s global tax platform, launched two new products from scratch inside PwC and ran an independent product consultancy for early-stage founders. I’ve been at this for about 23 years, starting in graphic design at LA startups. I still prototype, in Cursor and Claude Code.

Case Studies

  1. Maestro

    AI-native audit platform where agents do the work and auditors sign it

    AI Product Experience Lead, Audit Innovation and Technology

    2023 to now

  2. State Lifecycle Tool

    State income tax compliance platform that catches errors before filings get rejected

    Product Experience Lead, Tax Innovation

    2021 to 2023

Previous work

  1. PwC One for Tax

    PwC’s global tax platform (formerly Sightline)

    Product Experience Lead, Tax Innovation

    2021 to 2023

  2. Risk Link

    AI healthcare regulatory research at PwC (formerly known as RegRanger)

    Experience Strategist, New Ventures

    2018 to 2021

  3. Bookkeeping Connect

    Automated bookkeeping at PwC

    Experience Strategist, New Ventures

    2018 to 2021

  4. Yoknee

    Product consultancy for early-stage founders, including SteadyMD in online primary care and DeepCurrent in AI workflow software

    Independent product consultant

    2016 to 2018

  5. Audacy

    Streaming radio and music apps across web, mobile, tablet and car (formerly CBS Radio and Play.it)

    Senior Product Designer

    2014 to 2016

  6. Iteration Group

    Product studio designing and building apps for startups and growing companies

    First hire, then delivery lead

    2012 to 2014

  7. Mana Contemporary

    Contemporary arts organization with studios, galleries and events

    Front-End Developer

    2010 to 2012

  8. Zumbox

    Digital mailbox giving every U.S. street address a secure online mailbox

    Product Design and Front-End Lead

    2007 to 2010

  9. Academy123

    Online math lessons with a listen-and-view format, taught by real teachers

    Graphic Design Lead

    2003 to 2007