Jonathan Gorodenzik · Product design engineer

I’m a product design engineer. I design digital products and build them too, taking ideas from a rough sketch all the way to working software.

Right now I lead UX for Maestro, PwC’s AI-native audit platform, currently used by 10,000+ auditors with a massive global rollout in progress. My designs show up as working code, not static mocks. I build them with AI coding tools, wire up the interactions, debug them and stay in the code with engineering until the product feels right.

Before that, I worked on PwC’s global tax, regulatory research and automated bookkeeping platforms. I also helped launch 30+ ventures, among them Angi, SteadyMD (acquired by DocGo), ChowNow, DataPop (acquired by Criteo) and Mana Contemporary.

I love to build in niche industries, where the problems are hard and the users are experts.

Selected work

Three cases at PwC, then three earlier consumer products rebuilt as working prototypes.

1 of 6

01 · PwC

PwC Maestro

2023–now

AI-native audit platform where agents do the work and auditors sign it

AI Product Experience Lead, Audit Innovation and Technology Password protected

02 · PwC

PwC One for Tax

2021–2024

AI-powered workspace for unified tax workflows and insights

Product Experience Lead, Tax Innovation Password protected

03 · PwC

PwC State Lifecycle Tool

2021–2023

State income tax compliance platform that catches errors before filings get rejected

Product Experience Lead, Tax Innovation Password protected

Working prototype

Playing fromThe Dugout 1180

Game 4: Harbor vs. Ridgeline

Rae Kim and Duke Pell · The Dugout 1180

Game 4: Harbor vs. RidgelineLive

Simulated playback. Nothing streams.

04 · Earlier consumer work

CBS Radio, now Audacy

2014–2016

Live radio and podcasts on Radio.com and Play.it, rebuilt as a working phone and watch prototype

Senior Product Designer, CBS Password protected

Working prototype

3 of 4

Three doctors who fit

Matched on how you train, how you eat and how you like to talk.

“I want to know what a normal week looks like for you before I ever suggest changing it.”

Fits youTraining and recoveryRunningPlant-based

First video visit as soon as Thu
“Most aches have a story. I start by listening to it.”

Fits youTraining and recovery

First video visit as soon as Fri
“Food is the medicine you take three times a day. Let’s make it work for you.”

Fits youPlant-based

First video visit as soon as Wed

Dr. Maya OkaforUsually replies within a few hours

You booked a 60-minute first visit with Dr. Maya Okafor.

Dr. Okafor: Hi Jordan, I’m Dr. Maya Okafor. Looking forward to meeting you. Is there anything you want to be sure we cover?

6:44 PM

You: My knee aches after long runs

6:46 PM

Dr. Okafor: Thanks for flagging it. I’ve added it to Thursday. If you can, note which runs it shows up on and how long it lasts. No need to stop training before we talk unless it gets worse.

6:47 PM

Demo only. Messages stay on this page.

05 · Earlier consumer work

SteadyMD

2016–2018

Online primary care with your own doctor, rebuilt as a working prototype from sign-up to first visit

Head of Product, consulting Password protected

Working prototype

Japanese · $$

Sora Ramen

4.80.4 mi25–35 min

214 Mercer Ave · 1.2k ratings

Family-owned
Local favorite

Twelve-hour broths, noodles made every morning and a counter run by the same family since it opened.

Most ordered

Sora Ramen

Sora Shoyu

Chicken and soy broth, chashu, soft egg, nori, scallion.

$16.00

BrothRequired · choose 1

Add-onsOptional · up to 3

Note for the kitchenOptional

Allergies? Call the restaurant. Notes may not be seen in time.

06 · Earlier consumer work

ChowNow

2012–2014

Online ordering for independent restaurants, rebuilt as a working diner ordering prototype

Product Design Lead, Iteration Group Password protected

Experience

2023–now PwC Maestro Case study AI Product Experience Lead, Audit Innovation and Technology AI-native audit platform where agents do the work and auditors sign it
2021–2024 PwC One for Tax Case study Product Experience Lead, Tax Innovation AI-powered workspace for unified tax workflows and insights
2021–2023 PwC State Lifecycle Tool Case study Product Experience Lead, Tax Innovation State income tax compliance platform that catches errors before filings get rejected
2018–2021 PwC Risk Link Experience Strategist, New Ventures Legal, regulatory compliance and risk intelligence
2018–2021 PwC Bookkeeping Connect Experience Strategist, New Ventures Automated bookkeeping, accounting and business intelligence
2016–2018 Yoknee Case study Independent product consultant Product consultancy for early-stage founders, including SteadyMD in online primary care and DeepCurrent in AI / ML workflow software
2014–2016 Audacy Case study Senior Product Designer Streaming radio and music apps across web, mobile, tablet and car (formerly CBS Radio and Play.it)
2012–2014 Iteration Group Case study First hire, Product Delivery Lead Product studio designing and building apps for growing companies, including Angie’s List (now Angi), ChowNow and DataPop (now Criteo)
2010–2012 Mana Contemporary Front-End Developer Contemporary arts organization with studios, galleries and events
2007–2010 Zumbox Product Design and Front-End Lead Digital mailbox giving every U.S. street address a secure online mailbox
2003–2007 Academy123 Graphic Design Lead Online math lessons with a listen-and-view format, taught by real teachers

Recognition

2025 Brandon Hall Group Technology Excellence Award Best Advance in AI and Generative AI for Business Impact, for PwC’s agentic-native audit ecosystem
2025 Enterprise Asia International Innovation Award Service and Solution category, for “From Automation to Intelligence: PwC’s Agentic-Native Audit Ecosystem”
2010 California State Senate Certificate of Recognition State legislative commendation for exhibition design and public history preservation of the Smithsonian’s Bittersweet Harvest, 20-plus venue nationwide tour